The idea of free Wi-Fi for everyone is one that has excited many tech visionaries. Facebooks plan to scale out free Wi-Fi to India was cancelled following concerns that it discriminated against websites that wouldn’t be included in their “free basics” package. But, while the execution of the idea was a failure the goal itself was exciting. Free Wi-Fi for everyone could be a game changer if it was rolled out one global scale. One of the problems with previous approaches to this goal has been that they have been top down.But picture a solution that is completely decentralised and takes advantage of all of the million private routers that already exist.
World Wi-Fi(WE)
World WiFi is a decentralised network that any private router owner can connect to and start making money from their connection by offering free WiFi. Income is earned through short video ads that are displayed to the users of these free WiFi connections.
Here we’re going to look at World WiFi in a little more detail to explain how it all works.
Goals For World WiFi
In the first three years of operation World WiFi plans to connect a minimum of 20 million WiFi routers to their platform.
This would be approximately 5% of the total number of private routers that are predicted to exist in 2021.
World WiFi will charge advertisers a fee which will be 5% of the cost of advertising which is shown through the World WiFi network.
They estimated their will be 60 connections being made to the network per router. With a one viewing of an advertising video and an average cost of $0.03 per view.
Based on this World WiFi believes it can hit a revenue target of $1 Billion + in after year three of operation.
How World WiFi Works For Private Router Owners
Connecting to the World WiFi network is a relatively simple process for private router owners.
First the router owner receives an invitation from the World WiFi network which they accept.In order to receive this invite the router owner either needs to participate in the WeToken ICO, receive an invite from another user or to obtain a invite link at the World WiFi website. The next step is to register in the World WiFi system and to install the required software on the router. This will create a separate open network which can be used to provide free internet. To reward the user for joining the network they will receive a welcome bonus in the form of tokens. These tokens can be withdrawn once the owner has watch advertising of equivalent value to the bonus. This will provide the primary targeting data which will be supplied to the advertiser. Once the open network is in operation the home router owner will start to accrue WeTokens. These will be based on the number of ads that are viewed and the type of person who is viewing them. More high value users will result in greater token payouts. Router owners will be able to convert WeTokens into other cryptocurrencies or into fiat currency once certain thresholds are met.
Challenges Faced by Internet Users.
The first challenge
is the difficulty to connect to an open Wi-Fi network in many places in the world. With no mobile internet, the user often sees private locked Wi-Fi networks which are impossible to connect to. Even in places with fast mobile Internet such as LTE some challenges are common: LTE Internet has limitations on the maximum traffic, speed, and it is generally more expensive. For tourists and travelers with medium or lower than medium income it is rather expensive to use LTE Internet while roaming. In fact, these are the first group of people to search out WiFi hot spots.
Solution
World Wi-Fi will enable the maximum area of residential housing worldwide using home routers, and also stimulate distribution of free Internet access in high traffic areas: cafes, bars, restaurants, playgrounds and sports grounds.
The second challenge
is the cost for Internet access. For service providers, the provision of Internet access is a business that has a certain cost.
Solution
The World Wi-Fi project will enable free Wi-Fi access worldwide. The Internet access will become free as the guest user will just need to view a small ad (10–15 seconds) and all.
The third challenge
Is lack of financial resources. Most people worldwide would like to make some additional money, particularly if it only involves sharing an asset that they already have.
Solution
The World Wi-Fi platform provides for an accrual of tokens for ad views. World Wi-Fi offer the opportunity for cryptocurrency by sharing Wi-Fi and displaying the ads within your network. You can build your own referral network and feel like you are an actual managing director of a communications provider. The World Wi-Fi project will establish simple and easy-to-understand conditions to earn some extra income. The amount of income will depend on the efforts of the participants and the efficiency of their actions only. You can either obtain a small amount every month spending a minimum of efforts or gain much more money by connecting many people with free Wi-Fi Internet.
The fifth challenge
Is a lack of required information about the target audience for whom the ad is displayed. In many cases, the advertiser ends up on a goose chase showing the ad to many more than those who are most likely to be interested, which increases the budget of the advertising campaign and decreases its efficiency. In particular, this is the case when promoting discretionary products with a clear-cut targeted audience. State-of-the-art Internet resources, such as search engines or social media provide means for ad targeting in a specific way; however, targeting parameters are extremely limited, with the cost of such an ad normally high.
Solution
World Wi-Fi enables the advertiser to select the audience based on search history, gender, age, social media profile, location (with levels of sophistication for such details as exact street, house or apartment). It is important to note that unlike the ad in search or social networks, a Wi-Fi user will focus on the ad video or banner displayed before accessing the Web. The cost of such advertising is much lower than that of advertising in search engines or social media outlets.
World Wi-Fi(WE)-The Growing
World WiFi have developed a network that you should be able to grow organically. When someone refers another router owner, and that router owner joins the network the tokens will be distributed between the two parties. The more people who join the more referrals there should be. This should help the network to grow the without having to invest constantly in new marketing and promotion.
links for more details,
Website : https://en.worldwifi.io/
Whitepaper : https://s3.eu-west-2.amazonaws.com/world-wifi/whitepaper/whitepaper_en.pdf
ANN Thread : https://bitcointalk.org/index.php?topic=2518622
Telegram channel : https://t.me/world_wifi
Facebook : https://www.facebook.com/worldwifi.io/
Twitter : https://twitter.com/WorldWifi_ICO
Instagram : https://www.instagram.com/world.wi_fi/
Youtube : https://www.youtube.com/channel/UCYx2bjYXzOQpCHjf_xFOQQg/featured
My bitcointalk,
Name : rathnayake
Bitcointalk link : https://bitcointalk.org/index.php?action=profile;u=1503176
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